It's time to unleash the value of unstructured data The flow of relevant real world data (RWD) to the life sciences industry has exploded in recent years, and most (80%) of that new content comes in the form of unstructured data. Unstructured data includes all the information that is shared in textual narrative and conversational formats. And in the age of Twitter and chatbots, that covers quite a bit of ground. This information can be drawn from social media posts, journal articles, virtual customer contact requests, telehealth conversations, medical notes, and research information – and that is just the short list. This content can be rich in value, but that value is often underutilized because these documents are difficult to manually review, translate, and analyze.